Google Analytics and How to set up an account

What is Google Analytics?


Google Analytics is a plug in or tool that allows you to track and analyze all of your website traffic. This is a must have tool if you are interested in growing your website with digital marketing.

With this tool you will see how many people visited your website and what platform they came from like Google, Facebook, YouTube. You will also see how long they’ve stayed in your website and your pages they visited. Not just that, you will be able to see their age, gender, the city and country they are located. Lots of important data the could help you grow your website with digital marketing. But please note that not every visitor can be tracked, and not all types of interaction can be recorded. And the reasons for both of these limitations are caused by the internal workings of Google Analytics itself.

Why Google Analytics is important?


Google Analytics gives you a lot of insight into what is going on your website. If your website is converting sales, where those customer is coming from, what are they doing when they get into your website, which pages of your website are they visiting.

Because if you understand whos coming to your website, what they are doing when they get there and how they convert. Then this data will gives you a lots of information into who and what market you should target. You will know if your digital campaign is working based on what Google Analytics tells you. It is vital that you know what is going on on your website.

How to Set Up a Google Analytics Account?

The first step is to set up a Google Analytics account. To set up an account go to Click on start for free.

Then log in with your google account. Once you are logged in. Click ‘Set up for Free’.

Add an account name and leave all the recommended options ticked. And click on ‘Next’.

Then choose whether you want to measure an app or website or both. Then click ‘Next’.

Fill out all the necessary information. And click ‘Create’.